Luxurious Volume

Build fullness right from the roots with John Frieda Luxurious Volume Full Splendor Shampoo & Conditioner ($5.99 each). Each strand is noticeably thickened and repaired from the inside out, to improve overall volume. Hair is lifted at the root, so it doesn’t look puffy- just naturally exuberant! The conditioner adds softness, shine and manageability, without knocking hair flat. You have to admire this pair’s bold claims: 110% more fullness, 50% more thickness and 90% more lift compared to normal shampoo and conditioner!