Pure Volume, Pure Ingredients

Maximize volume every time you blow dry with Pureology Pure Volume Blow Dry Amplifier ($19.99). Exclusive heat activated weightless volumizers pump up each strand to give your hair as much lift as possible while adding just the right amount of moisture to keep hair looking and feeling healthy and manageable. The Anti Fade Complex protects color from the effects of heat styling, to prevent color loss and damage to treated hair. This 100% vegan formula is also sulfate free, so it fits the needs of almost any hair care routine!