True Luxury

Alterna Professional Haircare LUXURY Shampoo & Conditioner contains rare White Truffle Extract, rich in the building blocks of beautiful hair, B Vitamins. Nutrient activating enzymes help the B Vitamins work with protein and amino acids to rebuild damage and strengthen each strand. An infusion of nutrients vital to hair’s health penetrate the scalp to improve flexibility, and make hair shiny, smooth and manageable. Indulge your hair in a deliciously decadent, European spa experience with Alterna LUXURY products!

Make An Avocado Hair Treatment!

Avocados aren’t just healthy for your body; they can work miracles on your hair! With 15% fat content, avocados are super moisturizing. They also are rich in several beneficial B vitamins, as well as vitamins E and K. Let your hair soak up some of their nutritional bounty by making your own avocado hair treatment right at home! Combine one half to one full avocado (depending on hair length), one egg yolk, and one half teaspoon of olive oil. Apply all over hair before shampooing, and leave on thirty minutes or longer. Rinse out, and shampoo and condition as usual for softer, shinier hair!