Brighten Up Your Color

Get shinier, brighter color with LUSH Daddyo Shampoo ($17.45). This deep purple moisturizing shampoo uses citrus juices to add glistening shine and purge hair of discoloration that often plagues those with blonde and grey hair. Seaweed infusion and fresh sea water are packed with minerals that soften and condition hair, to liven up your look overall. Hair is left beautiful and bright with the sexy scent of violets, bergamot and roses.

A Dose of Healing Power

Breathe new life into damaged, dull or overprocessed hair with Hamadi Healing Serum ($24.00). This moisturizing treatment remedies damage from the inside out, for hair that doesn’t just look healthier- it is healthier. Avocado oil nourishes the hair and gives it a boost of vitamins to repair and replenish, and olive oil helps to soften both your hair and scalp. The addition of sunflower oil infuses your hair with antioxidant protection, to ensure it never returns to it’s frazzled state. Enjoy shiny, frizz-free hair and aromatherapy benefits from essential oils such as ylang ylang, moroccan vanilla, bergamot and palmarosa.

What a Sweet Tart!

Here’s a styling clay that won’t leave you feeling sour! Kusco Murphy Tart Hair ($30.00) is scented with a delicious blend of tangerine, geranium and bergamot to lift you up as it helps you achieve your ideal style. Aloe Vera and Macadamia Oil adds enviable softness, yet the thick consistency gives you medium hold without sucking the life out of your hair. This product is a sweet solution for the slightly messy “bedhead” type looks in medium to very short hair.

Apply to dry or slightly damp hair. Sculpt or mold hair until it’s styled as desired, and enjoy long lasting hold and a flirty fragrance all day or night!

Get Beach Hair- Naturally!

Show up at the beach looking like you’ve been there all day! Kusco Murphy Beach Hair ($35.00) uses natural ingredients like crushed bamboo, stinging nettle, bergamot and coconut oil to copy saltwater’s texturizing effect on your hair.

Apply a small amount to dry hair, starting at the ends and scrunching toward the roots. Gradually add more until you achieve the desired look. The more product you use, the more intense your beach hair will be!

Save Your Haircolor with PureOlogy

Ah, summer. The mercury’s rising. Bright sunshine. Trips to the beach…

Dry hair. Fried hair. Faded haircolor. Yes, it’s a fact. At least, it was.

If you haven’t heard of PureOlogy, you will. A whopping 98% of my clients use PureOlogy, and I guarantee their haircolor when they do. Especially here in Texas, the sun is Public Enemy Number One for haircolor; the knockout brunette color you walk out of the salon with looks orange within 2 weeks, and those honey-blonde highlights look like they were painted on with White Out.

Not pretty.

Why does this happen? 2 reasons:

1. The sunlight that gives your kids their gorgeous natural highlights is also like bleach on color-treated hair.

2. The shampoo you’re using has a sulfate-based cleanser.

Sulfates have gotten a lot of flack recently. We’ve all gotten the forward in our inboxes warning us of the dangers of sulfate in our shampoo. Well, it’s not so serious that it’s going to give us cancer. But sulfates do strip haircolor.

PureOlogy was the first manufacturer to use sulfate-free cleansers almost 8 years ago. Other companies have followed suit, but I’m not crazy about the ones I’ve tried – and I try each one as soon as I can get my hands on it.

My training taught me that no shampoo, conditioner, or deep conditioning treatment can repair your hair. PureOlogy has thrown that out the window.

Let me tell you about my favorites in the line, the ones I use on the backbar and the ones my clients use are addicted to. (Each specific line is color-coded, and I use these colors with my clients to keep it simple.)

HydrateShampoo (purple bottle)

This baby has won tons of awards from the likes of Allure, Women’s Health & Fitness, Child, and dozens from industry magazines and associations. Ultra moisturizing without heaviness, the gentle scents of ylang ylang, bergamot, and patchouli make you feel like you’re at a spa. It’s also great as a body wash.

HydrateCondition (purple bottle)

The companion conditioner to HydrateShampoo is awesome. My clients can’t keep their hands out of their hair after I use it because it abolishes tangles; but it’s so light, all they feel is hair. It has 3 different peppermint oils, so it energizes the scalp and awakens the senses (I even joke that it clears my sinuses!).

PureVolume Shampoo and Conditioner (pink bottles)

My skinny-haired clients can’t get enough of this. It strengthens the hair with soy, oat, and wheat proteins, and it protects haircolor without making the hair flat.

NanoWorks Super Luxury System (brown bottles)

You’re probably using anti-aging skincare; now there’s anti-aging haircare, and PureOlogy was the first company to introduce haircare that addresses the needs of mature hair. The shampoo, conditioner, and Luxury Hair Masque are full of antioxidants like açaí berry, and strengthen the hair with mushroom proteins. My fave? NanoWorks Restorative Hair Treatment, an intensive conditioner that I promise will transform your hair.

Essentials System (green bottles)

This line includes specialty items that are, well, essential for color-treated hair. PurifyShampoo is your weekly chelating cleanser to remove any product build-up. ReconstructRepair is a protective treatment. ColourMax and InstantRepair are leave-in treatments that you MUST keep in your beach bag to block the sun’s harmful rays.

SuperStraight Smoothing System (blue bottles)

All you girls with curls will love SuperStraight. It’s super moisturizing and locks humidity out of your hair. It also protects your hair from damage from flat ironing, especially Relaxing Serum and SuperSmooth Hot Iron Protection.

DandruffScalpCure (silver bottles)

Brand new to the PureOlogy family of products, DandruffScalpCure (shampoo and conditioner) uses pyrithione zinc, which gets rid of those pesky little white flakes while saving your haircolor.

Stylers (yellow bottles)

The PureOlogy styling products are split into 3 categories: support, texture, and finish.

The support line includes gels both medium and firm hold, styling lotion, and mousse. NanoGlaze is a styling crème that uses nanotechnology to cut blow-drying time in ½. RootLift mousse doubles the volume of fine hair. My dad loves StylingLotion; he doesn’t blow-dry his hair, and it dries natural looking instead of hard and crispy.

In the texture line, DryShine, NanoWax, and TextureTwist can all be used on damp or dry hair for piecing, texturing, and adding shine.

The finishers include hair sprays in aerosol, non-aerosol, firm hold, and natural hold (working spray). Also in this line is the awesome GlossingMist, a shine enhancer that’s super-light and won’t make your hair greasy-looking. (Actually, GlossingMist and TakeHold non-aerosol spray are in clear purple bottles.)

What’s so special about PureOlogy?

· AntiFade Complex – keeps your color looking great with UVA/UVB sunscreens, Heliogenol, and Vitamins C and E.

· ZeroSulfate – PureOlogy’s proprietary blend of 6 extra gentle cleansers derived from coconut, corn, and sugar. They don’t contain sodium chloride, which can strip haircolor.

· Nanotechnology produces smaller, lighter, and stronger ingredients that can actually penetrate the hair shaft.

· PureOlogy products are chock-full of antioxidants, which fight oxidation – one of the main reasons haircolor fades.

Your hairstylist has probably told you that when you use salon shampoos and conditioners, you use much less than drugstore brands. I’m here to tell you that’s not always true – but with PureOlogy, you truly do use much less than any other shampoo or conditioner. Even for the thickest hair, a nickel-sized dollop of product is plenty.

Now, some of you may raise an eyebrow when you hear the suggested retail prices. For example, a 10-ounce bottle of Hydrate, Volume, or SuperStraight Shampoo has a $26 price tag (NanoWorks Shampoo is $50 for the same size). I usually give my clients a 2-ounce size to try before they make the investment.

Every one of my clients who tries PureOlogy can’t go back to their usual shampoo.

It’s that good.

When you decide to use PureOlogy, it’s usually more cost-effective to go with a larger size. For example, the 10-ounce, $26 shampoos are $54 in the 33.8-ounce sizes. That’s more than 3 times the shampoo at about twice the price.

I’d also advise that if you see PureOlogy at your local drugstore, don’t go there. Products purchased at drugstores or other similar retail outlets may not be the original, and they’re not guaranteed. I’ve even seen it locally sold at prices higher than suggested retail!

Now you know — don’t go another summer with fried, faded haircolor.