Shiny, Vibrant Color

Restore your hair’s natural beauty without sacrificing your hair color! Phyto Phytocitrus Restructuring Shampoo ($24.00) is a gentle, plant-based cleanser, removing residue and buildup without stripping. Coconut oil and Sweet Almond proteins improve hair’s smoothness from the very first use. Wood Cellulose extract helps maintain hair’s moisture and detangles, which makes styling your treated hair a breeze. To balance alkalinity, acidic Grapefruit extract smoothes hair and adds shine. This shampoo may be used daily, and is great for other chemically styled hair, too!

An Exotic All-in-One Cleanser

Cleanse hair, face and body with Ojon Tawaka Ancient Tribal Rejuvenating Cleanser ($32.00). The antioxidant-rich cleanser improves firmness, elasticity and hydration to smooth skin and hair without residue. The product contains specially crafter Ojon Oil, which is rich in essential fatty acids. Cacao seed butter not only smells delicious, but is packed with antioxidants that repair and protect. Anti-inflammatory Alula Leaf Extract is potent enough to treat snake bites, but gentle enough to be used to de-stress skin and scalp. Those with colored hair might usually be wary of multipurpose products, but thanks to Achiote Seed Extract, which protects hair color, there’s no need to fear! Save some room in your shower with this natural all-in-one cleanser.

Protect Color And Protect Hair

Lock in your hair color and give hair a nutritional boost with L’Oreal Professional Vitamino Color Protective Conditioner ($21.00). This salon-quality formula contains antioxidant vitamin E derivative to ward off color-sapping free radicals. Your hair’s natural beauty is pumped up with activated wheat proteins and amino acids, which strengthen each strand to resist breakage and encourage fuller, softer, shinier hair. Leave on just two to three minutes to allow the conditioner to penetrate, then rinse clean for healthier hair and longer lasting color.

Calm Out-of-Control and Out-Of-Condition Hair

Turn frizzy, flyaway hair smooth and sexy with LUSH Jasmine & Henna Fluff Eaze Hair Treatment ($20.45). Use this treatment to hydrate your hair, enhance color and improve shine. Olive and brazil nut oils deep condition hair to add back moisture and smooth the cuticle, which diminishes frizz. The addition of red henna infusion gives you reflective shine while adding subtle highlights to darker hair. Apply generously to dry hair, leaving on anywhere from twenty minutes to overnight, then rinse. Follow with your usual shampoo and conditioner. The smoky, floral scent of jasmine and ylang ylang has amazing lasting power, even becoming “reactivated” each time you wash! Use the treatment weekly (or less often, if you wash less), and even as a styling aid to add extra shine and scent.

Henna Your Hair!

Henna has been used for thousands of years to color hair. Today, it’s a great alternative to sometimes harsh chemical hair dyes. Derived from the Middle-Eastern henna plant, the natural dye adds color to your hair with rich, red undertones. Because henna coats the hair, you’ll have super shiny, healthy looking locks that are better shielded from damaging UV rays.

Try LUSH Henna Hair Color ($20.45) in Caca Brun (deep brown), Caca Marron (chestnut), Caca Noir (black) or Caca Rouge (intense red). Their henna comes from Iran and is mixed in with other natural ingredients like coffee, lemon juice and clove bud to help color develop and condition your scalp.

Keep Your Color Brighter, Longer

Protect your haircolor against it’s worst enemies- free radicals, heat styling and sun- with Rene Furterer Okara Radiance Serum ($30.00). This formula illuminates hair and enhances color while keeping damaging factors at bay. UV filters shut out the sun’s rays, and vitamin E shields hair from disasterous free radicals. If your color isn’t so new, don’t worry: okara extract, or soy pulp, repairs and rebuilds the damage that’s already been done, while tannin-packed witch hazel seals your color to prevent further loss. A little daily dab is all you need to prolong the life of your color.

A Triple Threat! Ojon Restorative Hair Treatment

Are your bathroom shelves full of products meant to shine, condition and repair? Ojon Restorative Hair Treatment ($21.00, 1.35 oz) can be used three ways to make your hair more beautiful! Whether your hair is color-treated or natural, damaged or healthy, you can gain more manageable, silky hair.

For deep conditioning, warm a teaspoon-sized amount of product in your hands and apply through dry hair. Leave in twenty minutes and follow with you usual shampoo and conditioner. If you prefer a leave-in conditioner, work the product between your palms until it becomes a lightweight oil. Distribute evenly through towel-dried hair and style. Or, use the oil as a shine enhancer by smoothing a very small amount of dry, styled hair. The choice is yours!

Protect Your Color

So many of the things we love during the summer, like sunshine and swimming, can wreak havoc on hair color. This is especially true if your hair is not in the best shape! Making protecting your color part of your daily routine with The Body Shop Bilberry Color Protect Shampoo ($11.00).

This shampoo uses antioxidants and UV filters to shield your hair from damage while protecting it’s moisture barrier. It smooths the hair’s cuticle, giving you glossy hair and helping to keep your color around all season.

A Facial for Your Scalp?

Give your scalp the spa treatment with Phillip B Four Step Hair & Scalp Facial Treatment (bebeautiful.com, $65.80). This four product system clarifies your scalp, removing product buildup, oil and dead cells. Your hair will also benefit- not only will this treatment add shine, softness, and manageability, but it smoothes each strand for more even application of hair color!

Whether your hair is oily, fine, thick, dry or anything in-between, you can get fresh, beautiful results! The treatment can be used anywhere from once a month to twice a week, as needed.

The system comes with 2 oz. of Rejuvenating Oil, an 8 oz. Peppermint and Avocado Shampoo, 6 oz. Deep Conditioning Cream Rinse and 6 oz. Detangling Finishing Rinse.

Save Your Haircolor with PureOlogy

Ah, summer. The mercury’s rising. Bright sunshine. Trips to the beach…

Dry hair. Fried hair. Faded haircolor. Yes, it’s a fact. At least, it was.

If you haven’t heard of PureOlogy, you will. A whopping 98% of my clients use PureOlogy, and I guarantee their haircolor when they do. Especially here in Texas, the sun is Public Enemy Number One for haircolor; the knockout brunette color you walk out of the salon with looks orange within 2 weeks, and those honey-blonde highlights look like they were painted on with White Out.

Not pretty.

Why does this happen? 2 reasons:

1. The sunlight that gives your kids their gorgeous natural highlights is also like bleach on color-treated hair.

2. The shampoo you’re using has a sulfate-based cleanser.

Sulfates have gotten a lot of flack recently. We’ve all gotten the forward in our inboxes warning us of the dangers of sulfate in our shampoo. Well, it’s not so serious that it’s going to give us cancer. But sulfates do strip haircolor.

PureOlogy was the first manufacturer to use sulfate-free cleansers almost 8 years ago. Other companies have followed suit, but I’m not crazy about the ones I’ve tried – and I try each one as soon as I can get my hands on it.

My training taught me that no shampoo, conditioner, or deep conditioning treatment can repair your hair. PureOlogy has thrown that out the window.

Let me tell you about my favorites in the line, the ones I use on the backbar and the ones my clients use are addicted to. (Each specific line is color-coded, and I use these colors with my clients to keep it simple.)

HydrateShampoo (purple bottle)

This baby has won tons of awards from the likes of Allure, Women’s Health & Fitness, Child, and dozens from industry magazines and associations. Ultra moisturizing without heaviness, the gentle scents of ylang ylang, bergamot, and patchouli make you feel like you’re at a spa. It’s also great as a body wash.

HydrateCondition (purple bottle)

The companion conditioner to HydrateShampoo is awesome. My clients can’t keep their hands out of their hair after I use it because it abolishes tangles; but it’s so light, all they feel is hair. It has 3 different peppermint oils, so it energizes the scalp and awakens the senses (I even joke that it clears my sinuses!).

PureVolume Shampoo and Conditioner (pink bottles)

My skinny-haired clients can’t get enough of this. It strengthens the hair with soy, oat, and wheat proteins, and it protects haircolor without making the hair flat.

NanoWorks Super Luxury System (brown bottles)

You’re probably using anti-aging skincare; now there’s anti-aging haircare, and PureOlogy was the first company to introduce haircare that addresses the needs of mature hair. The shampoo, conditioner, and Luxury Hair Masque are full of antioxidants like açaí berry, and strengthen the hair with mushroom proteins. My fave? NanoWorks Restorative Hair Treatment, an intensive conditioner that I promise will transform your hair.

Essentials System (green bottles)

This line includes specialty items that are, well, essential for color-treated hair. PurifyShampoo is your weekly chelating cleanser to remove any product build-up. ReconstructRepair is a protective treatment. ColourMax and InstantRepair are leave-in treatments that you MUST keep in your beach bag to block the sun’s harmful rays.

SuperStraight Smoothing System (blue bottles)

All you girls with curls will love SuperStraight. It’s super moisturizing and locks humidity out of your hair. It also protects your hair from damage from flat ironing, especially Relaxing Serum and SuperSmooth Hot Iron Protection.

DandruffScalpCure (silver bottles)

Brand new to the PureOlogy family of products, DandruffScalpCure (shampoo and conditioner) uses pyrithione zinc, which gets rid of those pesky little white flakes while saving your haircolor.

Stylers (yellow bottles)

The PureOlogy styling products are split into 3 categories: support, texture, and finish.

The support line includes gels both medium and firm hold, styling lotion, and mousse. NanoGlaze is a styling crème that uses nanotechnology to cut blow-drying time in ½. RootLift mousse doubles the volume of fine hair. My dad loves StylingLotion; he doesn’t blow-dry his hair, and it dries natural looking instead of hard and crispy.

In the texture line, DryShine, NanoWax, and TextureTwist can all be used on damp or dry hair for piecing, texturing, and adding shine.

The finishers include hair sprays in aerosol, non-aerosol, firm hold, and natural hold (working spray). Also in this line is the awesome GlossingMist, a shine enhancer that’s super-light and won’t make your hair greasy-looking. (Actually, GlossingMist and TakeHold non-aerosol spray are in clear purple bottles.)

What’s so special about PureOlogy?

· AntiFade Complex – keeps your color looking great with UVA/UVB sunscreens, Heliogenol, and Vitamins C and E.

· ZeroSulfate – PureOlogy’s proprietary blend of 6 extra gentle cleansers derived from coconut, corn, and sugar. They don’t contain sodium chloride, which can strip haircolor.

· Nanotechnology produces smaller, lighter, and stronger ingredients that can actually penetrate the hair shaft.

· PureOlogy products are chock-full of antioxidants, which fight oxidation – one of the main reasons haircolor fades.

Your hairstylist has probably told you that when you use salon shampoos and conditioners, you use much less than drugstore brands. I’m here to tell you that’s not always true – but with PureOlogy, you truly do use much less than any other shampoo or conditioner. Even for the thickest hair, a nickel-sized dollop of product is plenty.

Now, some of you may raise an eyebrow when you hear the suggested retail prices. For example, a 10-ounce bottle of Hydrate, Volume, or SuperStraight Shampoo has a $26 price tag (NanoWorks Shampoo is $50 for the same size). I usually give my clients a 2-ounce size to try before they make the investment.

Every one of my clients who tries PureOlogy can’t go back to their usual shampoo.

It’s that good.

When you decide to use PureOlogy, it’s usually more cost-effective to go with a larger size. For example, the 10-ounce, $26 shampoos are $54 in the 33.8-ounce sizes. That’s more than 3 times the shampoo at about twice the price.

I’d also advise that if you see PureOlogy at your local drugstore, don’t go there. Products purchased at drugstores or other similar retail outlets may not be the original, and they’re not guaranteed. I’ve even seen it locally sold at prices higher than suggested retail!

Now you know — don’t go another summer with fried, faded haircolor.

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